AI in Financial Advice: Opportunities & Risks

Introduction

This live and interactive session will provide a clear overview of the opportunities, risks and regulatory considerations associated with the use of artificial intelligence (AI) within FCA regulated financial advice firms.

The Financial Conduct Authority (FCA) expects firms to adopt new technologies responsibly, ensuring that customer outcomes remain at the heart of decision-making. While AI has the potential to improve efficiency, productivity and client experiences, firms must also consider the risks associated with governance, data quality, consumer protection, operational resilience, and regulatory compliance.

This session will explore how AI is currently being used across the financial advice sector, including applications in research, suitability report writing, client communications, administration, compliance monitoring and business operations. We will examine the benefits and limitations of AI technologies, including the risks of inaccurate outputs, data security concerns, bias and over-reliance on automated systems. Practical examples will be used to demonstrate where AI can support advisers and compliance teams while maintaining appropriate human oversight. Finally, we will look at the governance, controls and documentation firms should have in place to ensure AI is used safely, effectively and in a manner that supports good customer outcomes.

What You Will Learn

This live and interactive session will cover the following:

• Have a clear understanding of how AI is being used within financial advice firms
• Recognise the key regulatory and compliance considerations associated with AI adoption
• Understand the importance of governance, oversight and human intervention when using AI tools
• Have practical ideas for implementing AI safely and compliantly within your firm

Recording of live sessions: Soon after the Learn Live session has taken place you will be able to go back and access the recording - should you wish to revisit the material discussed.