AI in E-Commerce - Opportunities, Risks & Legal Challenges

Introduction

Artificial intelligence is transforming UK e-commerce at pace. With the UK market worth over £220 billion and three-quarters of UK retailers already investing in or piloting AI tools and the Government's AI Opportunities Action Plan cementing AI as a national strategic priority, commercial lawyers and in-house counsel face mounting compliance obligations spanning five concurrent legal frameworks: intellectual property, product safety and liability, UK GDPR, consumer law and competition law.

This webinar breaks down the key legal developments shaping AI in e-commerce, including:

• DMCC Act 2024 and upcoming Product Safety & Metrology reforms
• Landmark cases such as Thaler v Comptroller-General and Getty Images v Stability AI
• Increasing regulatory focus from the ICO and CMA on AI systems, pricing and algorithmic behaviour

Understand where legal risk is emerging and how to manage it and gain practical steps to stay compliant.

What You Will Learn

This webinar will cover the following:

• Intellectual Property - Ownership, Copyright and Patentability following Thaler v Comptroller-General
• Product Safety & Liability as well as emerging reforms including the Product Safety and Metrology Bill 2025 and EU AI liability proposals
• Data Protection & UK GDPR
• Lawful basis under Article 6 for AI processing
• Transparency obligations under Articles 13-14
• Article 22 automated decision-making rights
• Data minimisation and reuse of data for AI training
• Consumer Law
• Key legislation including CPRs 2008, Consumer Rights Act 2015 and DMCC Act 2024
• Unfair commercial practices and AI disclosure
• Targeting vulnerable consumers
• Competition Law
• Algorithmic collusion risks
• Limits of dynamic pricing
• Abuse of dominance through AI
• Practical Compliance Takeaways

This pre-recorded webinar will be available to view from Thursday 21st January 2027

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